Privacy Policy

Last updated: 29 August 2026

This policy explains what personal information Lovee Chairs collects, why we collect it, and the control you have over it.

Who is responsible for your data

Lovee Chairs is the controller of the personal information collected through loveechairs.com. If you have any question about this policy, or want to exercise any of the rights below, email hello@loveechairs.com.

What we collect

You give us	Name, email address, delivery and billing address, phone number, order contents, and anything you write to us in a message or review.
Collected automatically	IP address, device and browser type, pages viewed, referring site, and cookie identifiers.
From our providers	Payment confirmation and fraud signals from our payment processors, and delivery status from our carriers.

We never see or store your full payment card number. Card details are handled directly by our payment providers.

Why we use it

• To fulfil your order — taking payment, arranging delivery, sending order and tracking updates, and handling returns. This is necessary to perform our contract with you.
• To support you — answering questions and resolving problems.
• To protect the store — detecting and preventing fraud and abuse, which is our legitimate interest.
• To improve the site — understanding which pages and products work, on the basis of your consent to analytics cookies.
• To market to you — only where you have opted in, and only until you opt out.
• To meet our legal obligations — tax, accounting and consumer law record-keeping.

Who we share it with

We do not sell your personal information. We share it only with the providers who make the store work, and only with what they need:

• Our e-commerce platform, which hosts the store.
• Payment processors, to take and verify payment.
• The production and fulfilment partners who pick, pack and dispatch your order, and the carriers who deliver it — these receive your name and delivery address.
• Email and analytics providers.
• Professional advisers, and authorities where the law requires it.

International transfers

We ship worldwide and our providers operate in several countries, so your information may be transferred outside the country where you live, including to countries whose data protection law differs from your own. Where that happens we rely on appropriate safeguards, such as standard contractual clauses, to keep your information protected to the standard described here.

How long we keep it

Order records are kept for as long as we need them to serve you and to meet tax and accounting obligations, typically six to seven years. Marketing contact details are kept until you unsubscribe. Analytics data is kept in aggregate. Support emails are kept for two years.

Your rights

Depending on where you live, you have some or all of the following rights: to access a copy of your information, to have it corrected, to have it deleted, to restrict or object to how we use it, to receive it in a portable format, to withdraw consent at any time, and to opt out of marketing. Exercising any of them costs nothing and will never result in worse service.

Email hello@loveechairs.com and we will respond within 30 days. We may need to verify your identity first, which protects you as much as us. If you are unhappy with our response, you can complain to the data protection authority where you live.

Cookies

We use cookies that are strictly necessary for the site to function — keeping your cart and your session — and, with your consent, cookies for analytics and marketing. You can withdraw consent or change your choices at any time through the cookie settings on the site, and you can clear or block cookies in your browser. Blocking strictly necessary cookies will stop checkout working.

Marketing

We only email marketing to people who asked for it. Every marketing email has an unsubscribe link, and unsubscribing takes effect immediately. Order and delivery emails are not marketing and are sent for every order.

Children

The store is not directed at children, and we do not knowingly collect information from anyone under 16. If you believe a child has given us personal information, contact us and we will delete it.

Security

The site runs over encrypted connections and we limit access to personal information to those who need it. No system is perfectly secure, but if a breach ever affects your rights we will notify you and the relevant authority as the law requires.

Changes to this policy

If we change this policy we will update the date at the top of this page. Material changes will be brought to your attention directly.